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Unified Cloud Data Platform with Embedded GenAI for FMCG Enterprise
Project Overview
Challenge
A major FMCG enterprise was limited by siloed data systems across departments (sales, supply chain, operations), manual analytics processes and delayed reporting, lack of real-time insights and AI-driven forecasting, and no scalable framework for integrating Generative AI. The objective was to build a unified, intelligent data platform that could streamline ingestion, enable self-serve analytics, and embed GenAI-powered business workflows.
Our Solution
We designed a full-stack data architecture on Azure, layered with automation and AI augmentation.
Platform Architecture
Implemented Medallion architecture using Delta Lake (Bronze → Silver → Gold layers), standardized ETL with Azure Data Factory + Databricks notebooks, and integrated semi-structured and structured sources from ERP, CRM, and legacy apps.
GenAI Integration
Embedded OpenAI's GPT via Azure OpenAI Studio, built assistants for supply chain alerts, demand summary generation, and contract QA, and integrated GenAI responses into Power BI via custom connectors.
Business Intelligence & Dashboards
Developed executive-level dashboards in Power BI, delivered self-serve analytics for 5 key business units, and added AI-generated annotations and auto-alerts for key KPIs.
Governance & Scalability
Enforced RBAC and data masking for sensitive domains, enabled multi-tenant support across product lines, and optimized compute spend with cost-based pipeline triggers.
Results
Real-Time Analytics Across 12+ Departments
Successfully enabled real-time analytics capabilities across all major business departments through unified data platform architecture.
+50% Faster Decision-Making
Achieved significant improvement in decision-making speed through self-serve insights and automated analytics workflows.
AI-Generated Summaries Saved ~400 Analyst Hours/Month
Automated report generation and data summarization through GenAI integration, dramatically reducing manual analyst workload.
Embedded GPT Tools Reduced Manual QA and Reporting Lag
GenAI-powered tools streamlined quality assurance processes and eliminated reporting delays through intelligent automation.
What Our Client Says
This wasn't just a data platform — it became a strategic enabler for every department. The GenAI workflows are game-changers.